Martha MedinaMartha Medina was introduced to the folk art business from an early age. She comes from a family devoted to folk art, especially, crafts from Mexican artisans. Her father owned a folk art distribution warehouse in the city of Tijuana, Mexico. And for 50 years he was one of the first Art distributors to Southern California.

Twenty-five years ago, Martha purchased Olverita’s in hopes to continue with her father’s legacy of promoting the cultural richness of Mexican folk art. Located at the Birthplace of Los Angeles and displaying an infinite array of merchandise, ranging from original guayaberas from Yucatan, to one of a king paper mache pieces from internationally renowned artisans like the Linares Family. Olverita’s has been the focus of numerous media articles, featuring the culture, art and traditions of Mexico.

In addition to her interest in folk art, Martha, has transformed her store in one of the top distributors of Folklorico Costumes, as well as contemporary and traditional Mexican apparel, for Los Angeles and its surrounding areas. Catering to numerous mariachi and folklorico dance groups both, local and nation wide, as well as visitors, Martha’s inherited passion for culture, has become an ongoing family tradition.

Today, her son Alex Vasquez and his family share and hope to continue with this tradition, which started two generations ago. With an ongoing legacy and the determination to promote culture at it’s finest, without a doubt, Martha and her store have played a key role in the folk art business of Olvera Street.